Purpose Driven Principles

Be mindful that decisions you make impact the value of the shares you own. Ask yourself “What can I do to make this a better company?”, “What would I do if this was my own money?”, and “Will this help the company succeed?

Know and practice the safety procedures for your job. Watch out for the safety of your teammates and never take shortcuts.

Do the right thing in every action you take and in every decision you make, especially when no one’s looking. You’re going to make mistakes. When you do, admit to them so we can focus on fixing them. Always tell the truth, no matter the consequences. If you make a mistake, own up to it and make it right.

Never pass up a chance to ask why. In the search for the best solutions, challenge and question what you don’t understand. Don’t accept anything at face value if it doesn’t make sense to you. Be curious, ask thoughtful questions, and listen intently to the answers. Be a student of the business.

Don’t let your ego or personal agenda get in the way of doing what’s best for the team. Be there for each other and be willing to step into another role or help a teammate when that’s what’s required for success.

Regularly evaluate processes to find ways to improve. Don’t be satisfied with the status quo. “Because we’ve always done it that way” is not an acceptable reason. Find ways to get things done better, faster, and more efficiently by focusing on your area of the business first.

The best way to influence others is through your own example. Walk the talk. Take responsibility, coach, guide, teach, and mentor others.

Understand your customers’ world. Know their challenges and frustrations. See the world from their perspective. The more you understand them, the better you can anticipate and meet their needs.

Look for and take advantage of every opportunity to gain more knowledge, increase your skills, and to become a greater expert. Be a good teammate and share what you learn with others.

What got us here, won’t get us to the next level. Get outside your comfort zone, rather than hanging on to old ways of doing things. Be excited by the possibilities that change and growth bring. Be flexible.

Share credit where credit is due. Push for the best solution, rather than your solution. Once a decision is made, put your complete support behind it.

Find ways to make working with you/us easier. Provide simple and complete instructions. Streamline our processes. Create the path of least resistance for the customer.

Take pride in the quality of everything you create and everything you do. Always ask yourself, “Is this my best work?” and “Am I proud of this work?”

Strive for greatness whether it’s starting early, staying late, or doing something that’s not in your job description. It’s the extra effort that separates the ordinary from the extraordinary.

Focus on the right things and use the right tools for the job. Be organized and plan your work for maximum efficiency. Have all the tools necessary before starting your work. Be thoughtful about your schedule and have a game plan for your calls, your tasks, and your workday.

Listening is more than simply not speaking. Give others your undivided attention. Minimize distractions and let go of the need to agree or disagree. Suspend your judgment and be curious to know more rather than jumping to conclusions.

Speak honestly and in a way that makes progress. Be willing to ask questions, share ideas, or raise issues that may cause conflict when it’s necessary for team success. Be courageous enough to say what needs to be said. Say it respectfully, diplomatically, and clearly. Address issues directly with those who are involved or affected.

An excellent work environment is created when our relationships with our teammates expand beyond just work. Care for each other by showing respect, sharing a kind word during a tough stretch, a friendly smile, or offering a helping hand and compassion in stressful times.

Do what you say you’re going to do when you say you’re going to do it. This includes being on time for all phone calls, appointments, meetings, and deliveries. If a commitment can’t be fulfilled, notify others early and agree on a new deliverable to be honored.

Focus on solving the issue, rather than pointing fingers or dwelling on problems. Identify lessons learned and share them with others so we don’t make the same mistake again. Get smarter with every mistake. Learn from every experience. Assign value to learning from failure. It is like tuition we pay for our learning.

Respond to questions and concerns quickly, whether it’s in person, on the phone, or by e-mail. This includes simply acknowledging that we got the question and we’re on it. Keep those involved continuously updated on the status of outstanding issues. When we don’t get back to people quickly, we leave them wondering what’s happening, and that’s not good service.

With appropriate respect for confidentiality, share information freely throughout our organization. The more people know, the better decisions they can make and the more we can collaborate. Learn to ask yourself, “Who else needs to know this?”

Take personal responsibility for making things happen. Respond to every situation by looking for how we can do it, rather than explaining why it can’t be done. Don’t make excuses or wait for others to solve the problem. See issues through to their completion.

Recognizing people doing things right is more effective than pointing out when they do things wrong. Regularly extend meaningful acknowledgment and appreciation — in all directions throughout our organization.

Work with a sense of urgency to get things done. Gather the relevant facts, evaluate your options thoroughly, then get moving. Act decisively. If new
information becomes available, don’t be afraid to make a new decision and change course when it’s appropriate. Assess the situation and take action.

Create clarity and avoid misunderstandings by discussing expectations upfront. Set expectations for others and ask when you’re not clear on what they expect of you. End all meetings with clarity about action items, responsibilities, and due dates.

Missing just one detail can have an enormous impact on a job. Be accurate, precise, and double-check your work. The goal is to get things right, not simply to get them done. Get the details right the first time.

While our passion for excellence is real, remember to keep our challenges in perspective. Mistakes happen and problems arise, but know you have a team here for support. Learn to be able to set differences aside and take time to build friendships with one another. Find joy in the little things and celebrate the wins, no matter how big or small.